“Terrafina and O-utrecht have a natural 'click'. Working with O is always easy and pleasant.”
The heart & soul of Terrafina
Terrafina Microfinance is a joint microfinance program of ICCO, Oikocredit and the Rabobank Foundation. Terrafina's mission is to contribute to rural development and poverty alleviation in selected African countries.
The question
“We need more insight into our position in the international world of charity organizations. Where do we stand, what is our identity, how do we communicate effectively? And also, how can we effectively start up private fundraising. Can you help us?”
Our answer
Yes we can. O is eager to work for good causes. You always work with the most passionate people, sometimes with limited budgets, and your efforts really makes a difference. You have to be inventive and committed and work as efficiently as possible. Those are challenges we at O are well equipped to handle. If necessary, we even work at special rates, because we recognize passion when we see it.
O-utrecht developed a central statement for Terrafina: “Energizing African roots!” We then translated this into a communication concept and a distinctive style. All in English.
Production
At O we think communication is all about telling true stories: the story of the heart and soul of a company, brand or organization. What do you want your clients and business relations to experience in their contact with Terrafina Microfinance? Can you put that experience into words and translate that to all of your communications? That is what we call “experiential communication”!
Our search for the heart and soul of Terrafina resulted in a clear image and direction. For Terrafina we developed:
* corporate identity
* house style
* logo
* pay-off
* website
* annual reports
* DVD
* anniversary book
* brochures