“O-utrecht won the pitch with a convincing concept, a sound strategy and good designs. Plus their enthusiasm was palpable!”
Dutch Cycling Embassy
The Dutch Cycling Embassy is a comprehensive network of private companies, NGOs, universities and national and local governments. Their aim: to promote the Netherlands as the world’s cycling expert.
The question
“We are a relatively new company, with mature ambitions. We need a corporate identity – to start with. And we need several presentations for the introduction of the Embassy in Brussels, Lima and Rio de Janeiro. That’s taking place in three weeks. Can you help us? Fast?”
Our answer
Yes we can. O-utrecht is good at finding the heart and soul of an organization. And we can do it fast if necessary. Plus, we love cycling ourselves! In a very short time we developed the corporate identity for the Dutch Cycling Embassy, with clear references to their Dutch roots and their core business: cycling expertise.
Production
* website
* animation films
* brochures in three languages
* stationary